The Lift
Strategies worth betting your budget on.
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Win-Back Email: How to Re-Activate Lapsed Ecommerce Customers
70-80% of first-time buyers disappear after one purchase. A win-back flow catches them before they are gone.
Post-Purchase Follow-Up Emails: Templates & Timing for Every Stage
Six post-purchase email templates you can adapt to your brand and drop into Klaviyo today.
Post-Purchase Email: The Flow That Turns One-Time Buyers Into Repeat Customers
70-80% of first-time ecommerce customers never come back. The post-purchase flow changes that.
Abandoned Cart Email
View all Abandoned Cart Email articlesData-driven strategies, platform tutorials, and real-world examples to help ecommerce brands recover lost revenue with high-converting abandoned cart email flows.
Mailchimp Abandoned Cart Email for WooCommerce: Setup and Plugin Guide (2026)
Most cart recovery guides assume Shopify and Klaviyo. If you are on WooCommerce and Mailchimp, the advice gets thin. Mailchimp can run a three-email flow — but you need the Standard plan, and the setup has traps. Caching plugins silently kill cart tracking. Guest checkout goes untracked unless the JS loads right. The automation sometimes connects to staging instead of production. Full setup, the five things that break it, and when Mailchimp is enough vs. when you have outgrown it.
WooCommerce Abandoned Cart Email: Complete Setup and Plugin Guide for 2026
WooCommerce has no built-in cart recovery and most advice assumes Shopify. The free Cart Abandonment Recovery plugin gets a three-email flow running in 5 minutes. AutomateWoo ($119/yr) adds Klaviyo-level logic inside WordPress. Or skip plugins and connect your ESP. The catch: caching plugins silently break cart tracking, and guest checkout goes untracked by default — 70-80% of shoppers invisible. Full setup for both paths plus the WooCommerce-specific fixes nobody warns you about.
Browse Abandonment vs. Cart Abandonment vs. Checkout Abandonment: The Complete Email Recovery Playbook
Most stores run one abandonment flow and miss two-thirds of the funnel. Browse abandonment catches window shoppers who never carted (1-3% conversion, massive volume). Checkout abandonment catches people who entered payment info and bailed (10-15%). Stack all three with suppression and a store doing $15K/month in cart recovery jumps to $33K. The trick is frequency capping so nobody gets 8 emails about the same product. Full playbook for running all three flows without over-emailing.
Email Marketing
View all Email Marketing articlesStrategies, workflows, and tactics that are working in email marketing
What is a good email open rate in 2026?
Mailchimp says the average open rate is 19%. MailerLite says 43%. Both are measuring 2026. The gap exists because Apple Mail Privacy Protection broke open rate tracking in 2021, and most benchmarks still don't account for it. This guide pulls data from 6 major platforms and 34 email experts to give you real benchmarks by industry, email type, and list size, plus 12 tactics to improve your numbers.
2026 Email Marketing Benchmarks by Industry: The Complete Reference [Updated March 2026]
Think your 31% open rate is bad? It depends on your industry — Religion hits 55.71%, Travel sits at 30.10%, and all of those numbers are inflated by 15-20 points anyway. This is the complete 2026 benchmark reference: 10 tables covering open rates, CTR, RPR, deliverability, regional data, SMS vs. email, AI impact, and send times — sourced from 183K+ brands and 3.6M campaigns. Bookmark it and stop Googling "average email open rate" every quarter.
The email metrics that actually matter in 2026
Still reporting open rates first? That hierarchy stopped making sense when Apple MPP inflated half the data. This post lays out a four-tier metrics framework — Revenue, Engagement, Health, and Strategic — built from 183K+ brands and 25 industry experts. It replaces the old open-rate-first playbook with a system that starts where it should: at the money.
Browse Abandonment
View all Browse Abandonment articlesBrowse abandonment email strategies, workflows, and best practices to re-engage shoppers who viewed products but left without adding to cart.
Browse Abandonment Email Optimization: The Testing and Analytics Framework That Turns a Good Flow Into a Great One
Your browse abandonment flow isn't done when it's live. The metrics, A/B testing framework, and quarterly audit cadence that make good flows compound into great ones.
The Browse Abandonment Discount Debate: When to Offer an Incentive — and When It Costs You More Than It Earns
Discounting in browse abandonment raises conversions and destroys LTV — sometimes both at once. Here's the framework for making the right call for your brand.
Browse Abandonment Email Design: How to Build the Visual Experience That Gets Clicks
Browse abandonment design isn't about looking good — it's about getting clicked. The visual hierarchy, CTA, and mobile-first rules that drive conversions.
Browse all articles
Win-Back Email: How to Re-Activate Lapsed Ecommerce Customers
70-80% of first-time buyers disappear after one purchase. A win-back flow catches them before they are gone.
Post-Purchase Follow-Up Emails: Templates & Timing for Every Stage
Six post-purchase email templates you can adapt to your brand and drop into Klaviyo today.
Post-Purchase Email: The Flow That Turns One-Time Buyers Into Repeat Customers
70-80% of first-time ecommerce customers never come back. The post-purchase flow changes that.
Welcome Email Best Practices for Ecommerce: First Impressions That Convert
Welcome emails get 50-80% open rates and most stores waste them on a single generic email.
The 7 Essential Ecommerce Email Flows (And How to Build Each One)
Most stores run two email flows. The ones generating 30–50% of revenue from email run all seven. Here's what each flow does, when to build it, and how they connect into one system.
Mailchimp Abandoned Cart Email for WooCommerce: Setup and Plugin Guide (2026)
Most cart recovery guides assume Shopify and Klaviyo. If you are on WooCommerce and Mailchimp, the advice gets thin. Mailchimp can run a three-email flow — but you need the Standard plan, and the setup has traps. Caching plugins silently kill cart tracking. Guest checkout goes untracked unless the JS loads right. The automation sometimes connects to staging instead of production. Full setup, the five things that break it, and when Mailchimp is enough vs. when you have outgrown it.
WooCommerce Abandoned Cart Email: Complete Setup and Plugin Guide for 2026
WooCommerce has no built-in cart recovery and most advice assumes Shopify. The free Cart Abandonment Recovery plugin gets a three-email flow running in 5 minutes. AutomateWoo ($119/yr) adds Klaviyo-level logic inside WordPress. Or skip plugins and connect your ESP. The catch: caching plugins silently break cart tracking, and guest checkout goes untracked by default — 70-80% of shoppers invisible. Full setup for both paths plus the WooCommerce-specific fixes nobody warns you about.
Ecommerce Email Marketing: The Complete Strategy Guide for 2026
Most ecommerce brands generate 10–15% of revenue from email. The ones running all seven lifecycle flows hit 35%+. Here's the complete system — flows, metrics, and the mistakes costing you the most.
Browse Abandonment vs. Cart Abandonment vs. Checkout Abandonment: The Complete Email Recovery Playbook
Most stores run one abandonment flow and miss two-thirds of the funnel. Browse abandonment catches window shoppers who never carted (1-3% conversion, massive volume). Checkout abandonment catches people who entered payment info and bailed (10-15%). Stack all three with suppression and a store doing $15K/month in cart recovery jumps to $33K. The trick is frequency capping so nobody gets 8 emails about the same product. Full playbook for running all three flows without over-emailing.
Abandoned Cart Email Design: Templates, Layout, and CTA Best Practices for 2026
The cart emails that look best often perform worst. Hero banners, lifestyle photos, recommendation grids — beautiful, terrible for conversions. The emails recovering 3x more carts are simple: one large product image, one CTA above the fold, under 150 words. 80% of abandonment is mobile, so single-column and 44px tap targets are not optional. Dark mode breaks 39% of inboxes if you skip testing. CTA button design, mobile templates, and layout by brand type — luxury to DTC to B2B.
How to Set Up Abandoned Cart Emails in Klaviyo + Shopify: The Complete Flow Guide
Klaviyo's default abandoned cart flow ships with one email at whatever timing the platform set. That recovers about half of what it should. The fix: three emails across two flows. Started Checkout for high-intent abandoners (30 min, 24 hrs, 48 hrs) and Added to Cart for browsers. Add conditional splits by cart value and customer type, disable Shopify's native email, and move from the $3.65 average RPR toward the $28.89 top 10%. Step-by-step setup with templates, splits, and A/B tests.
Abandoned Cart Email Discounts: When to Offer, What to Offer, and When to Hold Back
Half the industry says always discount. The other half says never. Both have data, both are partly wrong. Free shipping converts 2x better than percentage off. At 80% margin, 10% off barely hurts. At 20%, it eats half your profit. The framework: no discount in email 1 (most recover at full price), value-adds in email 2, conditional incentive in email 3 only if the math works. Plus the margin calculator, discount alternatives, and how to stop training customers to abandon on purpose.