The Lift
Strategies worth betting your budget on.
Latest articles
Person-Level vs Company-Level Identification: What You Can Actually Know About a B2B Visitor
B2B website visitor identification resolves anonymous traffic at one of two levels, and the gap between them decides what you can do with the result. Company-level returns an organization from an IP address. Person-level returns a named individual with a work email. This guide covers what each one delivers, what the published match rates actually mean, why one vendor can publish four different numbers for the same product, and the compliance difference that changed on January 1, 2023.
B2B Intent Data Explained — and Why Most of It Is Flawed
B2B intent data promises to tell you which accounts are researching your category before they ever visit your site. Some of it does. This guide covers the four places intent signals actually come from, what the vendors disclose about their methods, what two European court rulings did to the ad-auction supply, and how to test a provider before you sign.
Website Visitor ID Match Rates Decoded: Why 40%+ Person-Level Claims Are Usually Fiction
Every visitor identification vendor publishes a match rate, and almost none of them mean the same thing by it. This guide compares the published claims of 15 B2B vendors side by side, shows how the number is actually calculated, explains why one product is currently advertised at four different rates at once, and gives you a self-audit you can run on your own traffic in an afternoon.
Browse all articles
WooCommerce CRM: Do You Need One, and Which Kind?
A search for "woocommerce crm" returns a dozen tools and almost no help deciding whether you need one. WooCommerce already stores your customer and order data, so the real question is not which CRM but whether you need a sales CRM at all, or just customer data plus marketing automation. This guide covers what a CRM actually is, the three kinds for WooCommerce (WordPress-native, external platforms, and the automation layer), whether your store needs one, and the customers every CRM misses.
WooCommerce Abandoned Cart Recovery: The 2026 Playbook
Installing an abandoned cart plugin is step zero, not the playbook. Recovering more carts comes from the recovery rate, and the levers most WooCommerce stores never touch: trigger timing and sequence depth, the email-and-SMS channel mix, incentive strategy that does not train discount-hunting, and the biggest leak of all, the anonymous and guest carts a plugin tied to known customers never sees. This is the 2026 recovery-rate playbook, and where it sits on top of the cart tools you already run.
WooCommerce Email Notifications and Templates: The Complete 2026 Setup Guide
WooCommerce ships with about a dozen transactional email notifications and a basic template editor, and most stores never get past configuring them. This guide covers all of it: the default notifications, the Settings > Emails tab, customizing and overriding templates, and why your emails land in spam or never send. Then it covers the part almost no store sets up: the welcome series, the seven-email sequence that turns a first-time buyer into a repeat customer.
Top 10 WooCommerce Email Automation Tools in 2026 (ESP-Locked vs ESP-Agnostic)
Most "best WooCommerce email tool" lists name the same three or four cloud platforms and skip the question that actually changes your bill and your reach: is the automation locked to a sending platform, or does it work on top of the one you already use? This is the 2026 list split that way, ten tools across WordPress-native and ESP-locked, plus the ESP-agnostic layer that adds the flows and the anonymous-traffic recovery none of them handle.
Mailchimp vs Klaviyo for WooCommerce in 2026 (and the Third Option Nobody Mentions)
Every Mailchimp vs Klaviyo guide reaches the same verdict (Klaviyo for ecommerce depth, Mailchimp for simplicity), and almost none are actually about WooCommerce. This is the WooCommerce-specific comparison: where each tool wins, the gap they both share, and the third option the comparison posts never mention. For many stores the best move is not switching from one to the other, but keeping the ESP you have and adding an automation layer on top.
Klaviyo for WooCommerce in 2026: The Visitor-ID Gap (and How to Close It)
Klaviyo runs some of the best email and SMS flows in ecommerce, and on WooCommerce its cart, browse, and winback automations are genuinely strong. Its real limitation is not a flow it cannot build. It is the traffic it cannot see: Klaviyo only fires flows for visitors it can identify, and on a paid-acquisition store roughly 95% of ad traffic never does. Here is how to close the visitor-ID gap by feeding Klaviyo the anonymous traffic it is missing, without switching tools.
Mailchimp for WooCommerce in 2026: The Limits, and What to Add Around It
Mailchimp for WooCommerce is the most-installed way to connect a store to email, and it is fine for broadcast newsletters. But its ecommerce automation is intentionally shallow: cart recovery is template-driven, browse abandonment barely exists, winback is a generic blast, and big syncs slow the backend down. Here is exactly what Mailchimp can and cannot automate on WooCommerce, why it is built that way, and what to add around it without migrating off the tool your team already knows.
WooCommerce HubSpot Integration in 2026: What It Won't Do
HubSpot is one of the best CRMs a WooCommerce store can run, but its ecommerce automation is thin and bolted on through a sync. The whole first page of Google for "woocommerce hubspot" is connector plugins, none of which answer what to do after the data lands in HubSpot. Here is why WooCommerce stores choose HubSpot, where its cart, browse, and winback automation falls short, and how to add the missing ecommerce layer without leaving the CRM you already pay for.
WooCommerce + SendGrid in 2026: From Transactional-Only to Full-Funnel Without Migration
SendGrid retired its free plan in July 2025, and the 8-year-old top Google result for "woocommerce sendgrid" still mentions 12,000 free emails per month. For WooCommerce stores running SendGrid in 2026, here is what changed, why SendGrid is still excellent transactional infrastructure, and how to add a marketing automation layer on top without migrating ESPs.
The Modern Ecommerce Email Stack: Why Two Tools Beat One in 2026
The 2026 ecommerce email stack is two tools, not one. An ESP for sends and deliverability, plus an automation layer for identity, cross-channel orchestration, and the cart, browse, and post-purchase flows the ESP cannot see. This guide explains why the all-in-one model is breaking, what each layer does, and how the split-stack architecture maps to WooCommerce specifically.
Klaviyo Alternatives in 2026: 10 Options Compared (and the One Most Stores Miss)
The 2026 shortlist of Klaviyo alternatives — Omnisend, Brevo, Drip, ActiveCampaign, Mailchimp, MailerLite, HubSpot, AutomateWoo, FunnelKit, FluentCRM — compared on 2026 pricing, ecommerce integration depth, and migration risk. Plus the third option most evaluations miss: keep your existing ESP and add an automation layer instead of migrating at all.
WooCommerce Email Marketing 2026: The Complete Stack
The 2026 WooCommerce email marketing playbook for stores on Mailchimp, Klaviyo, HubSpot, or SendGrid. Real benchmarks, real flows, and the automation-layer model that adds Klaviyo-class cart, browse, and winback automation without switching ESPs. 4.17 million WC stores leak 60-80% of recoverable email revenue because their ESP fires the wrong email at the wrong moment.