Ecommerce Email Flows We Manage
Four focused flows — cart abandonment, checkout abandonment, browse abandonment, and winback — deployed inside your ESP and continuously optimized for incremental revenue.
What Each Flow Does — and How We Measure It
We deploy, monitor, and continuously optimize every flow — you set the guardrails.
Each flow is continuously optimized and measured by our incrementality-first methodology. See ecommerce retention pricing or compare with B2B lifecycle email flows.
Cart Abandonment
Recovers shoppers who added products to cart but left before starting checkout. Sends targeted reminders while purchase intent is still high.
Send timing (30 min to 24 hr), subject lines, discount vs. free shipping offers, email sequence length
Incremental revenue lift via always-on holdout groups with statistical significance testing
Checkout Abandonment
Recovers shoppers who started the checkout process but did not complete their purchase. These high-intent buyers are closest to converting and respond to urgency and trust signals.
Send timing (15 min to 4 hr), urgency messaging, trust badges, payment option reminders, free shipping thresholds
Incremental checkout completion rate via holdout groups, isolating recovery from natural return-to-purchase
Browse Abandonment
Re-engages product page viewers who left without adding to cart. Uses anonymous visitor identification to match returning browsers to known email addresses.
Product recommendations, send cadence, personalization depth, offer escalation strategy
Incremental lift via holdout groups, tracking view-to-purchase conversion separately from organic
Winback
Reactivates lapsed customers who have not purchased within a configurable window. Targets high-LTV segments first to maximize return.
Reactivation window length, incentive type and escalation, product recommendations based on past orders
Incremental reactivation rate via holdout groups, measuring repeat purchase lift over natural return rate
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Free Revenue Audit
We analyze your existing flows and identify exactly how much incremental revenue you're leaving on the table. Typical audit turnaround: 48 hours.
Get Started for $1
First flows go live within a week. You only pay performance fees once holdout testing proves incremental lift — no results, no fee.
White Glove Service
From strategy to deployment to continuous optimization, we handle everything inside your ESP. Your team approves the guardrails, we do the rest.