Turn anonymous visitors into a revenue engine
Acquire, activate, and retain customers with orchestrated email flows. Connected to your CRM and ESP. Measured by pipeline velocity.
White-glove service. We handle everything.
How It Works
Get up and running in three simple steps. We handle the complexity.
The same incrementality-first methodology behind our ecommerce cart and browse abandonment solution, adapted for B2B pipeline and retention. Explore retention marketing strategies on our blog. See the full list of B2B lifecycle flows we manage or explore B2B pricing.
Connect CRM + ESP
Link HubSpot, Salesforce, or Marketo and your existing email platform (Klaviyo, Mailchimp, or SendGrid). Bidirectional sync means deal stages, lead scores, and engagement data flow automatically.
Define lifecycle rules
Map stages, triggers, qualification criteria, and engagement policies across your funnel. Your rules govern what gets sent and when — we optimize within those boundaries.
Autopilot
We test messaging, timing, and sequences to drive pipeline velocity and retention. Holdout groups measure incremental impact from day one so you always know what's working.
The Revenue Science Approach
Data science meets AI to find what actually drives your pipeline and retention.
Data Analysis
Account-Level Segmentation
We analyze account health, engagement signals, and lifecycle stage using RFM-style scoring adapted for B2B.
AI Personalization
Account-Level Content
Our AI tailors messaging by account stage, industry, and engagement history — at scale.
"Hi [Name], your team's usage of [Feature] puts you in our top 10%..."
Causal Measurement
Rigorous Impact Quantification
We use randomized control trials to prove exactly how much pipeline and revenue our flows generate.
What We Manage
Nine flows across three pillars. Fully managed. Continuously optimized.
The B2B customer lifecycle has three distinct phases — Acquire, Activate, and Retain — and each requires different messaging, timing, and success metrics. Geysera manages three flows per pillar, giving you complete coverage from first touch to expansion and win-back. Every flow runs with holdout groups so you can measure incremental impact at each stage independently. See B2B lifecycle pricing or compare with our ecommerce cart and browse abandonment flows.
Lead Nurture
Warms inbound leads through educational drip sequences tailored to their stage
Timing, content relevance, CTA placement
MQL-to-SQL conversion rate via holdout groups
Outbound Sequences
Multi-touch outbound cadences targeting ideal customer profile accounts
Subject lines, personalization, send timing
Reply rate and meeting-booked rate via A/B testing
Event Follow-up
Post-webinar and post-event nurture sequences that convert attendees to pipeline
Follow-up timing, content sequencing
Event-to-opportunity conversion lift
How Much Revenue Are You Leaving on the Table?
Input your numbers. See the impact instantly.
This calculator estimates how much revenue you could recover by reducing churn with targeted lifecycle email flows. Conservative estimates assume a 15% recovery rate — typical for companies just starting with retention automation. The realistic scenario (25%) reflects what most B2B teams achieve within 90 days of launching optimized winback, re-engagement, and onboarding sequences. CAC savings represent the acquisition cost you avoid by retaining existing customers.
Calculated from your inputs
Annual Revenue at Risk
$900,000
Conservative
Revenue Recovered
$135,000
CAC Savings
$40,500
Total Annual Impact
$175,500
Realistic
Revenue Recovered
$225,000
CAC Savings
$67,500
Total Annual Impact
$292,500
Optimistic
Revenue Recovered
$315,000
CAC Savings
$94,500
Total Annual Impact
$409,500
See this for your business
Contact SalesWorks With Your Existing Stack
No migration required.
Geysera syncs bidirectionally with your CRM and email platform. Lead scores, deal stages, and engagement signals flow in real time — so lifecycle emails trigger at exactly the right pipeline moment. No data migration, no platform switching. Your existing sender reputation, templates, and deliverability stay intact.
What syncs automatically:
- Lead scores, deal stages, and pipeline velocity from your CRM
- Email engagement signals — opens, clicks, replies, and bounces
- Account health scores and churn risk indicators
- Product usage data and feature adoption events
- Meeting bookings, demo requests, and support tickets
Setup typically takes 1–2 days with your existing admin credentials. All data transfers use encrypted API connections — Geysera never stores your customer PII on our servers.
CRMs
Email Platforms
Enterprise-Grade Retention
Custom pricing for your needs. Our incentives are completely aligned with yours.
Pricing scales with your pipeline size and flow complexity. Every plan includes a dedicated retention strategist, AI-powered optimization, and rigorous holdout testing — so you only pay performance fees when incremental lift is statistically confirmed. Most B2B teams see positive ROI within 60 days of launching their first lifecycle flow. Running an ecommerce store? See ecommerce retention pricing.
Enterprise
Custom pricing for your needs
Running an ecommerce store?
Geysera for Ecommerce Stores