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The Lift

Strategies worth betting your budget on.

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Split composition showing a lapsed customer's cold inactive desk next to a warm re-engaged scene with a win-back email reading "We haven't seen you in
Ecommerce Email·18 min read·Ecommerce Email Lifecycle Series — Part 6 of 12

Win-Back Email: How to Re-Activate Lapsed Ecommerce Customers

70-80% of first-time buyers disappear after one purchase. A win-back flow catches them before they are gone.

Printed post-purchase email templates from order confirmation to cross-sell spread on a desk with timing annotations, sticky notes, and a Klaviyo flow
Ecommerce Email·14 min read·Ecommerce Email Lifecycle Series — Part 5 of 12

Post-Purchase Follow-Up Emails: Templates & Timing for Every Stage

Six post-purchase email templates you can adapt to your brand and drop into Klaviyo today.

Customer opens a shipping box with tissue paper and a personalized thank you card while a post-purchase delivery follow-up email appears on a nearby p
Ecommerce Email·19 min read·Ecommerce Email Lifecycle Series — Part 4 of 12

Post-Purchase Email: The Flow That Turns One-Time Buyers Into Repeat Customers

70-80% of first-time ecommerce customers never come back. The post-purchase flow changes that.

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Abandonment Email Segmentation
Browse Abandonment·22 min read·Browse Abandonment Email Strategy Guide for DTC Brands — Part 2 of 7

Browse Abandonment Email Segmentation: Who Gets This Email, When, and Why

Not all browsers are equal. Learn the 4 segments that make browse abandonment emails feel relevant — and the suppression rules that protect your sender reputation.

Browse Abandonment Emails
Browse Abandonment·16 min read·Browse Abandonment Email Strategy Guide for DTC Brands — Part 1 of 7

Browse Abandonment Emails: The Complete Strategy Guide for DTC Brands

94% of your store visitors leave without buying — and most brands just let them go, writing off the ad spend and moving on. Browse abandonment emails exist to change that outcome, but the brands actually winning with them aren't using the same tired cart abandonment playbook with a different product image swapped in. This guide breaks down the exact strategy the top DTC retention marketers use to build browse flows that convert and make customers glad they received them.

Retention marketing definition
Retention Marketing·6 min read

Retention Marketing: 15 Proven Strategies to Skyrocket Customer Loyalty

Retention Marketing is a powerful strategy for increasing customer loyalty, driving repeat purchases, and maximizing profits. While many businesses chase new customers, real growth comes from keeping the ones you already have. Acquisition is costly, but loyalty builds lasting revenue. In this guide, you’ll learn what Retention Marketing is, why it matters, how to measure it, and 15 proven strategies to boost lifetime value and sustainable growth.