Bob Thordarson
Co-Founder and CEO
Bob Thordarson is CEO and Co-Founder of Geysera, a serial entrepreneur with 25+ years and five co-founded ventures, including Cequint (acquired by TNS in 2010 for $112.5M) and Consumerware (acquired by ParkerVision). A graduate of the University of Washington and MIT Entrepreneurial Masters Program, based in Seattle, he serves on the boards of DRY Soda Co. and the Entrepreneurs' Organization Seattle chapter. He is an expert in retention marketing email systems and methodology for ecommerce and B2B brands — measured by incremental revenue, not vanity metrics.
SMS vs. email marketing in 2026: what the metrics actually say about each channel
SMS wins every engagement metric — 90-98% open rates, 6-35% CTR — but email's unsubscribe rates are 10-15x lower and its ROI is more predictable. This post compares the two channels head-to-head on every retention metric, covers what subscribers actually tolerate from each, and lays out when to use SMS, when to use email, and why brands running both see 30% higher customer lifetime value.
Email automation vs. campaigns: the 18x revenue gap most teams are ignoring
Most email teams spend 70-80% of their time on campaigns, but automated flows generate 37% of email revenue from just 2% of sends. The 17.6x revenue gap between flows and campaigns isn't new — it's just widely ignored. This post breaks down the Klaviyo benchmarks, flow-level RPR data, email ROI by channel, and a practical framework for reallocating your time toward what actually makes money.
Email deliverability in 2026: the numbers behind whether your emails actually arrive
Email deliverability benchmarks for 2026 — global inbox placement 87.2% (Validity 2026), Gmail 89.8%, Yahoo 87.3%, Microsoft 77.4%, Apple Mail 82%. Apple MPP impact, industry gaps, B2B filtering challenges, BIMI adoption, and Jennings' ratio metrics.
Revenue Per Recipient (RPR) 2026 Benchmarks: $1.94 vs $0.11
Revenue per recipient (RPR) benchmarks for 2026 across 183,000 Klaviyo brands. Campaigns earn $0.11. Automated flows earn $1.94 — an 18x gap. Full data tables, RPME framework, B2B SaaS benchmarks, and HubSpot's $2.05 number reconciled.
Email click-through rate benchmarks by industry: 2026 data from 3.6 million campaigns
"Opens can be faked but clicks can't" — wrong. Enterprise security tools pre-click every link. Real 2026 CTR benchmarks from 3.6M campaigns, with bot contamination rates and how to filter them.
Are Email Open Rates Dead in 2026? What Apple MPP, Gmail Proxy, and Bot Opens Mean for Your Data
Half your email opens are machines, not people. Apple MPP, dark clicks, and AI bots have broken the metric. Here's what to measure instead.
Email Marketing Benchmarks 2026: Open Rates, CTR, and Why Half Your Data Is Wrong
That 44% open rate? Nearly half of it is phantom data from Apple's privacy bots. We broke down 3.6M campaigns to expose which email metrics you can still trust — and what to measure instead in 2026. Real open rates, CTR, RPR, and deliverability data from 183,000+ brands. What the numbers actually mean vs. what platforms report.
Browse Abandonment Email Optimization: The Testing and Analytics Framework That Turns a Good Flow Into a Great One
Your browse abandonment flow isn't done when it's live. The metrics, A/B testing framework, and quarterly audit cadence that make good flows compound into great ones.
The Browse Abandonment Discount Debate: When to Offer an Incentive — and When It Costs You More Than It Earns
Discounting in browse abandonment raises conversions and destroys LTV — sometimes both at once. Here's the framework for making the right call for your brand.
Browse Abandonment Email Design: How to Build the Visual Experience That Gets Clicks
Browse abandonment design isn't about looking good — it's about getting clicked. The visual hierarchy, CTA, and mobile-first rules that drive conversions.
Browse Abandonment Email Copywriting: How to Write Emails That Convert Without Feeling Automated
5 expert copy frameworks for browse abandonment emails that actually convert — from VOC research and story structure to subject line tactics backed by 6 billion emails.
How to Build a Browse Abandonment Flow in Klaviyo: The Complete Technical Setup Guide
Build a browse abandonment flow that actually works. The complete Klaviyo setup guide — triggers, flow filters, dynamic blocks, and the mistakes most brands make.