Bob Thordarson
Co-Founder and CEO
Bob Thordarson is CEO and Co-Founder of Geysera, a serial entrepreneur with 25+ years and five co-founded ventures, including Cequint (acquired by TNS in 2010 for $112.5M) and Consumerware (acquired by ParkerVision). A graduate of the University of Washington and MIT Entrepreneurial Masters Program, based in Seattle, he serves on the boards of DRY Soda Co. and the Entrepreneurs' Organization Seattle chapter. He is an expert in retention marketing email systems and methodology for ecommerce and B2B brands — measured by incremental revenue, not vanity metrics.
Browse Abandonment Email Segmentation: Who Gets This Email, When, and Why
Not all browsers are equal. Learn the 4 segments that make browse abandonment emails feel relevant — and the suppression rules that protect your sender reputation.
Browse Abandonment Emails: The Complete Strategy Guide for DTC Brands
94% of your store visitors leave without buying — and most brands just let them go, writing off the ad spend and moving on. Browse abandonment emails exist to change that outcome, but the brands actually winning with them aren't using the same tired cart abandonment playbook with a different product image swapped in. This guide breaks down the exact strategy the top DTC retention marketers use to build browse flows that convert and make customers glad they received them.
Retention Marketing: 15 Proven Strategies to Skyrocket Customer Loyalty
Retention Marketing is a powerful strategy for increasing customer loyalty, driving repeat purchases, and maximizing profits. While many businesses chase new customers, real growth comes from keeping the ones you already have. Acquisition is costly, but loyalty builds lasting revenue. In this guide, you’ll learn what Retention Marketing is, why it matters, how to measure it, and 15 proven strategies to boost lifetime value and sustainable growth.