Bob Thordarson
Co-Founder and CEO
Bob Thordarson is CEO of Geysera. A 5x founder with two exits and an MIT Entrepreneurial Master's grad, he is an expert in retention marketing email systems and methodology for ecommerce and B2B brands — measured by incremental revenue, not vanity metrics.
20 posts
Browse Abandonment Email Optimization: The Testing and Analytics Framework That Turns a Good Flow Into a Great One
Your browse abandonment flow isn't done when it's live. The metrics, A/B testing framework, and quarterly audit cadence that make good flows compound into great ones.
The Browse Abandonment Discount Debate: When to Offer an Incentive — and When It Costs You More Than It Earns
Discounting in browse abandonment raises conversions and destroys LTV — sometimes both at once. Here's the framework for making the right call for your brand.
Browse Abandonment Email Design: How to Build the Visual Experience That Gets Clicks
Browse abandonment design isn't about looking good — it's about getting clicked. The visual hierarchy, CTA, and mobile-first rules that drive conversions.
Browse Abandonment Email Copywriting: How to Write Emails That Convert Without Feeling Automated
5 expert copy frameworks for browse abandonment emails that actually convert — from VOC research and story structure to subject line tactics backed by 6 billion emails.
How to Build a Browse Abandonment Flow in Klaviyo: The Complete Technical Setup Guide
Build a browse abandonment flow that actually works. The complete Klaviyo setup guide — triggers, flow filters, dynamic blocks, and the mistakes most brands make.
Browse Abandonment Email Segmentation: Who Gets This Email, When, and Why
Not all browsers are equal. Learn the 4 segments that make browse abandonment emails feel relevant — and the suppression rules that protect your sender reputation.
Browse Abandonment Emails: The Complete Strategy Guide for DTC Brands
94% of your store visitors leave without buying — and most brands just let them go, writing off the ad spend and moving on. Browse abandonment emails exist to change that outcome, but the brands actually winning with them aren't using the same tired cart abandonment playbook with a different product image swapped in. This guide breaks down the exact strategy the top DTC retention marketers use to build browse flows that convert and make customers glad they received them.
Retention Marketing: 15 Proven Strategies to Skyrocket Customer Loyalty
Retention Marketing is a powerful strategy for increasing customer loyalty, driving repeat purchases, and maximizing profits. While many businesses chase new customers, real growth comes from keeping the ones you already have. Acquisition is costly, but loyalty builds lasting revenue. In this guide, you’ll learn what Retention Marketing is, why it matters, how to measure it, and 15 proven strategies to boost lifetime value and sustainable growth.