Series

Email marketing benchmarks 2026

2 parts

  1. Part 126 min read

    Email Marketing Benchmarks 2026: Open Rates, CTR, and Why Half Your Data Is Wrong

    That 44% open rate? Nearly half of it is phantom data from Apple's privacy bots. We broke down 3.6M campaigns to expose which email metrics you can still trust — and what to measure instead in 2026. Real open rates, CTR, RPR, and deliverability data from 183,000+ brands. What the numbers actually mean vs. what platforms report.

  2. Part 29 min read

    Are Email Open Rates Dead in 2026? What Apple MPP, Gmail Proxy, and Bot Opens Mean for Your Data

    Half your email opens are machines, not people. Apple MPP, dark clicks, and AI bots have broken the metric. Here's what to measure instead.