Tag
email deliverability
5 posts
Re-Engagement Email: The Complete Guide to Saving Your Dead Subscribers
A 100K list with 20% dead weight performs worse than an 80K engaged list.
What is a good email open rate in 2026?
Mailchimp says the average open rate is 19%. MailerLite says 43%. Both are measuring 2026. The gap exists because Apple Mail Privacy Protection broke open rate tracking in 2021, and most benchmarks still don't account for it. This guide pulls data from 6 major platforms and 34 email experts to give you real benchmarks by industry, email type, and list size, plus 12 tactics to improve your numbers.
Email deliverability in 2026: the numbers behind whether your emails actually arrive
Email deliverability benchmarks for 2026 — global inbox placement 87.2% (Validity 2026), Gmail 89.8%, Yahoo 87.3%, Microsoft 77.4%, Apple Mail 82%. Apple MPP impact, industry gaps, B2B filtering challenges, BIMI adoption, and Jennings' ratio metrics.
Email Marketing Benchmarks 2026: Open Rates, CTR, and Why Half Your Data Is Wrong
That 44% open rate? Nearly half of it is phantom data from Apple's privacy bots. We broke down 3.6M campaigns to expose which email metrics you can still trust — and what to measure instead in 2026. Real open rates, CTR, RPR, and deliverability data from 183,000+ brands. What the numbers actually mean vs. what platforms report.
Browse Abandonment Email Segmentation: Who Gets This Email, When, and Why
Not all browsers are equal. Learn the 4 segments that make browse abandonment emails feel relevant — and the suppression rules that protect your sender reputation.