Ecommerce Email
The ecommerce email flows that drive repeat revenue: welcome, post-purchase, win-back, re-engagement and cross-sell, with templates and timing for each.
Ecommerce Email·20 min read·Ecommerce Email Lifecycle Series — Part 2 of 12
The 7 Essential Ecommerce Email Flows (And How to Build Each One)
Most stores run two email flows. The ones generating 30–50% of revenue from email run all seven. Here's what each flow does, when to build it, and how they connect into one system.
Ecommerce Email·25 min read·Ecommerce Email Lifecycle Series — Part 1 of 12
Ecommerce Email Marketing: The Complete Strategy Guide for 2026
Most ecommerce brands generate 10–15% of revenue from email. The ones running all seven lifecycle flows hit 35%+. Here's the complete system — flows, metrics, and the mistakes costing you the most.