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email marketing metrics

3 posts

Email open rate benchmarks 2026 — real vs reported ates by industry with Apple MPP adjustment
Email Marketing·39 min read

What is a good email open rate in 2026?

Mailchimp says the average open rate is 19%. MailerLite says 43%. Both are measuring 2026. The gap exists because Apple Mail Privacy Protection broke open rate tracking in 2021, and most benchmarks still don't account for it. This guide pulls data from 6 major platforms and 34 email experts to give you real benchmarks by industry, email type, and list size, plus 12 tactics to improve your numbers.

Email Metrics That Matter 2026 | What Replaces Open Rates
Email Marketing·12 min read·Email marketing benchmarks 2026 — Part 10 of 11

The email metrics that actually matter in 2026

Still reporting open rates first? That hierarchy stopped making sense when Apple MPP inflated half the data. This post lays out a four-tier metrics framework — Revenue, Engagement, Health, and Strategic — built from 183K+ brands and 25 industry experts. It replaces the old open-rate-first playbook with a system that starts where it should: at the money.

SMS vs email marketing benchmarks 2026 — SMS 97.2% open rate vs email 41.8%, with CTR, unsubscribe rates and RPE compared across 3.6M campaigns
Email Marketing·10 min read·Email marketing benchmarks 2026 — Part 7 of 11

SMS vs. email marketing in 2026: what the metrics actually say about each channel

SMS wins every engagement metric — 90-98% open rates, 6-35% CTR — but email's unsubscribe rates are 10-15x lower and its ROI is more predictable. This post compares the two channels head-to-head on every retention metric, covers what subscribers actually tolerate from each, and lays out when to use SMS, when to use email, and why brands running both see 30% higher customer lifetime value.