Website Visitor Identification·29 min read·Anonymous Visitor Identification — Part 4 of 13
Website Visitor ID Match Rates Decoded: Why 40%+ Person-Level Claims Are Usually Fiction
Every visitor identification vendor publishes a match rate, and almost none of them mean the same thing by it. This guide compares the published claims of 15 B2B vendors side by side, shows how the number is actually calculated, explains why one product is currently advertised at four different rates at once, and gives you a self-audit you can run on your own traffic in an afternoon.
