Tag
Klaviyo flows
4 posts
Post-Purchase Email: The Flow That Turns One-Time Buyers Into Repeat Customers
70-80% of first-time ecommerce customers never come back. The post-purchase flow changes that.
The 7 Essential Ecommerce Email Flows (And How to Build Each One)
Most stores run two email flows. The ones generating 30–50% of revenue from email run all seven. Here's what each flow does, when to build it, and how they connect into one system.
Browse Abandonment Email Segmentation: Who Gets This Email, When, and Why
Not all browsers are equal. Learn the 4 segments that make browse abandonment emails feel relevant — and the suppression rules that protect your sender reputation.
Browse Abandonment Emails: The Complete Strategy Guide for DTC Brands
94% of your store visitors leave without buying — and most brands just let them go, writing off the ad spend and moving on. Browse abandonment emails exist to change that outcome, but the brands actually winning with them aren't using the same tired cart abandonment playbook with a different product image swapped in. This guide breaks down the exact strategy the top DTC retention marketers use to build browse flows that convert and make customers glad they received them.