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identity resolution

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Seven differently shaped measuring vessels holding equal volumes of liquid, labelled resolution, visitor, identity, credit, contact, seat and contract
Website Visitor Identification·16 min read

What Website Visitor Identification Costs in 2026

Website visitor identification is sold from $0 a month to $96,000 a year, and the published figure tells you very little on its own. Vendors charge in at least seven different units, so two plans at the same price can buy volumes that differ tenfold. This guide lists every published price as of September 2026, normalises them to cost per identified person, and gives you four questions that make the comparison fair.

Isometric diagram of an identity graph pulling a cookie, device, IP address, hashed email and LinkedIn card into one resolved person profile.
Website Visitor Identification·23 min read·Anonymous Visitor Identification — Part 3 of 13

What Is an Identity Graph? How Anonymous Visitors Get Matched to Real People

An identity graph is the database that turns scattered signals like cookies, emails, device IDs and IP addresses into one real person or company. This guide breaks it down node by node: how a graph matches an anonymous visitor to a name, the difference between deterministic and probabilistic matching, why every graph decays over time, and why a B2B graph is a fundamentally harder problem than the consumer graphs that hit 99% match rates.