Tag
email open rates
2 posts
Email Marketing·39 min read
What is a good email open rate in 2026?
Mailchimp says the average open rate is 19%. MailerLite says 43%. Both are measuring 2026. The gap exists because Apple Mail Privacy Protection broke open rate tracking in 2021, and most benchmarks still don't account for it. This guide pulls data from 6 major platforms and 34 email experts to give you real benchmarks by industry, email type, and list size, plus 12 tactics to improve your numbers.
Email Marketing·10 min read·Email marketing benchmarks 2026 — Part 2 of 11
Are Email Open Rates Dead in 2026? What Apple MPP, Gmail Proxy, and Bot Opens Mean for Your Data
Half your email opens are machines, not people. Apple MPP, dark clicks, and AI bots have broken the metric. Here's what to measure instead.