Email Marketing·18 min read·Email marketing benchmarks 2026 — Part 4 of 11
Revenue Per Recipient (RPR) 2026 Benchmarks: $1.94 vs $0.11
Automated flows earn $1.94 per recipient. Campaigns earn $0.11. That is an 18x gap, and it comes from 183,000+ Klaviyo stores. Most email teams spend their week optimizing campaigns while flows quietly generate the real revenue. RPR benchmarks by channel, by industry, and by percentile — plus why your conversion rate is misleading without AOV context.
