Email Marketing·15 min read·Email marketing benchmarks 2026 — Part 11 of 11
2026 Email Marketing Benchmarks by Industry: The Complete Reference [Updated March 2026]
Think your 31% open rate is bad? It depends on your industry — Religion hits 55.71%, Travel sits at 30.10%, and all of those numbers are inflated by 15-20 points anyway. This is the complete 2026 benchmark reference: 10 tables covering open rates, CTR, RPR, deliverability, regional data, SMS vs. email, AI impact, and send times — sourced from 183K+ brands and 3.6M campaigns. Bookmark it and stop Googling "average email open rate" every quarter.
