Tag
benchmarks
2 posts
Email Marketing·33 min read·Email marketing benchmarks 2026 — Part 5 of 11
Email deliverability in 2026: the numbers behind whether your emails actually arrive
Email deliverability benchmarks for 2026 — global inbox placement 87.2% (Validity 2026), Gmail 89.8%, Yahoo 87.3%, Microsoft 77.4%, Apple Mail 82%. Apple MPP impact, industry gaps, B2B filtering challenges, BIMI adoption, and Jennings' ratio metrics.
Email Marketing·22 min read·Email marketing benchmarks 2026 — Part 4 of 11
Revenue Per Recipient (RPR) 2026 Benchmarks: $1.94 vs $0.11
Revenue per recipient (RPR) benchmarks for 2026 across 183,000 Klaviyo brands. Campaigns earn $0.11. Automated flows earn $1.94 — an 18x gap. Full data tables, RPME framework, B2B SaaS benchmarks, and HubSpot's $2.05 number reconciled.