Email Marketing·9 min read·Email marketing benchmarks 2026 — Part 4 of 11
Revenue per email: the metric that should have replaced open rates years ago
Revenue per email benchmarks for 2026. Automated flows earn 18x more per recipient than campaigns ($1.94 vs $0.11). Klaviyo data from 183K brands, the RPME framework, and why RPR beats open rates.
