Email Marketing·22 min read·Email marketing benchmarks 2026 — Part 4 of 11
Revenue Per Recipient (RPR) 2026 Benchmarks: $1.94 vs $0.11
Revenue per recipient (RPR) benchmarks for 2026 across 183,000 Klaviyo brands. Campaigns earn $0.11. Automated flows earn $1.94 — an 18x gap. Full data tables, RPME framework, B2B SaaS benchmarks, and HubSpot's $2.05 number reconciled.