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person-level identification

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Isometric diagram of two resolution paths from one anonymous visitor, one returning an office building and one returning a named person card.
Website Visitor Identification·19 min read·Anonymous Visitor Identification — Part 6 of 13

Person-Level vs Company-Level Identification: What You Can Actually Know About a B2B Visitor

B2B website visitor identification resolves anonymous traffic at one of two levels, and the gap between them decides what you can do with the result. Company-level returns an organization from an IP address. Person-level returns a named individual with a work email. This guide covers what each one delivers, what the published match rates actually mean, why one vendor can publish four different numbers for the same product, and the compliance difference that changed on January 1, 2023.

One product with four contradictory percentage tags, showing the same visitor identification tool published at four different match rates.
Website Visitor Identification·29 min read·Anonymous Visitor Identification — Part 4 of 13

Website Visitor ID Match Rates Decoded: Why 40%+ Person-Level Claims Are Usually Fiction

Every visitor identification vendor publishes a match rate, and almost none of them mean the same thing by it. This guide compares the published claims of 15 B2B vendors side by side, shows how the number is actually calculated, explains why one product is currently advertised at four different rates at once, and gives you a self-audit you can run on your own traffic in an afternoon.