Abandoned Cart Email·18 min read·Abandoned Cart Email Guide 2026 — Part 3 of 13
Cart Abandonment Rate by Industry in 2026: Benchmarks That Actually Mean Something
Everyone quotes the 70% cart abandonment average. Almost nobody checks whether that number means anything for their business. A 70% rate in fashion is normal. Same rate in grocery means your checkout is broken. We pulled benchmarks from Baymard, Statista, and Omnisend across 15+ industries, by device, region, and cart value — so you can stop comparing yourself to an average that was never a target. Your real benchmark is 5-10% below your industry, not some universal number.
