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lapsed customers

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Split composition showing a lapsed customer's cold inactive desk next to a warm re-engaged scene with a win-back email reading "We haven't seen you in
Ecommerce Email·18 min read·Ecommerce Email Lifecycle Series — Part 6 of 12

Win-Back Email: How to Re-Activate Lapsed Ecommerce Customers

70-80% of first-time buyers disappear after one purchase. A win-back flow catches them before they are gone.