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Klaviyo re-engagement

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Smartphone showing an email inbox with months of ignored messages and one re-engagement email standing out with the subject line "Should we stop email

Ecommerce Email·18 min read·Ecommerce Email Lifecycle Series — Part 8 of 12

Re-Engagement Email: The Complete Guide to Saving Your Dead Subscribers

A 100K list with 20% dead weight performs worse than an 80K engaged list.