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intent data

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Isometric illustration of four intent data sources feeding one surge score, three shown greyed and unresolved, one resolving into a named account
Website Visitor Identification·17 min read·Anonymous Visitor Identification — Part 5 of 13

B2B Intent Data Explained — and Where It Breaks

B2B intent data promises to tell you which accounts are researching your category before they ever visit your site. Some of it does. This guide covers the four places intent signals actually come from, what the vendors disclose about their methods, what two European court rulings did to the ad-auction supply, and how to test a provider before you sign.

Isometric diagram of a B2B website funnel where anonymous visitors pass an identification layer and a small subset resolves into named profiles.
Website Visitor Identification·32 min read·Anonymous Visitor Identification — Part 1 of 13

Anonymous Website Visitor Identification for B2B: The Complete 2026 Guide

Anonymous website visitor identification turns a fraction of your invisible B2B traffic into named buyers. This complete 2026 guide covers how it works, person-level vs company-level, the match rates few vendors let you verify, how to route identified buyers into your CRM, and when it's legal to email them.