Tag

email roi

2 posts

SMS vs email marketing benchmarks 2026 — SMS 97.2% open rate vs email 41.8%, with CTR, unsubscribe rates and RPE compared across 3.6M campaigns
Email Marketing·10 min read·Email marketing benchmarks 2026 — Part 7 of 11

SMS vs. email marketing in 2026: what the metrics actually say about each channel

SMS wins every engagement metric — 90-98% open rates, 6-35% CTR — but email's unsubscribe rates are 10-15x lower and its ROI is more predictable. This post compares the two channels head-to-head on every retention metric, covers what subscribers actually tolerate from each, and lays out when to use SMS, when to use email, and why brands running both see 30% higher customer lifetime value.

Email automation vs campaigns 2026 — chart showing automated flows generate 37% of email revenue from 2% of sends, while teams spend 82% of their time on campaigns that produce 63% of revenue
Email Marketing·9 min read·Email marketing benchmarks 2026 — Part 6 of 11

Email automation vs. campaigns: the 18x revenue gap most teams are ignoring

Most email teams spend 70-80% of their time on campaigns, but automated flows generate 37% of email revenue from just 2% of sends. The 17.6x revenue gap between flows and campaigns isn't new — it's just widely ignored. This post breaks down the Klaviyo benchmarks, flow-level RPR data, email ROI by channel, and a practical framework for reallocating your time toward what actually makes money.