Email Marketing·24 min read·Email marketing benchmarks 2026 — Part 4 of 11
Revenue Per Recipient (RPR) 2026 Benchmarks: Flows Earn Nearly 18x Campaigns
Revenue per recipient (RPR) benchmarks for 2026 from Klaviyo and Omnisend. Klaviyo's abandoned cart flow earns $6.77 per recipient, and flows earn nearly 18x the RPR of campaigns. Full data tables, the RPME framework, B2B SaaS benchmarks, and HubSpot's $2.05 number reconciled.
