Tag
email automation
2 posts
Ecommerce Email·20 min read·Ecommerce Email Lifecycle Series — Part 2 of 12
The 7 Essential Ecommerce Email Flows (And How to Build Each One)
Most stores run two email flows. The ones generating 30–50% of revenue from email run all seven. Here's what each flow does, when to build it, and how they connect into one system.
Email Marketing·9 min read·Email marketing benchmarks 2026 — Part 6 of 11
Email automation vs. campaigns: the 18x revenue gap most teams are ignoring
Most email teams spend 70-80% of their time on campaigns, but automated flows generate 37% of email revenue from just 2% of sends. The 17.6x revenue gap between flows and campaigns isn't new — it's just widely ignored. This post breaks down the Klaviyo benchmarks, flow-level RPR data, email ROI by channel, and a practical framework for reallocating your time toward what actually makes money.