Tag
email attribution
2 posts
Email Marketing·10 min read·Email marketing benchmarks 2026 — Part 9 of 11
Email attribution is broken: why your revenue numbers are probably wrong
Your ESP says email generated $X this month. That number is almost certainly too high. Last-click attribution gives email 100% credit for purchases that involved multiple touchpoints, and an estimated $66 billion is wasted annually because of it. This post covers why 51% of CTOs don't trust their platform data, how incrementality testing reveals your real email impact, and what privacy regulation means for the tracking signals attribution depends on.
Browse Abandonment·27 min read·Browse Abandonment Email Strategy Guide for DTC Brands — Part 7 of 7
Browse Abandonment Email Optimization: The Testing and Analytics Framework That Turns a Good Flow Into a Great One
Your browse abandonment flow isn't done when it's live. The metrics, A/B testing framework, and quarterly audit cadence that make good flows compound into great ones.