Email Marketing·26 min read·Email marketing benchmarks 2026 — Part 1 of 11
Email Marketing Benchmarks 2026: Open Rates, CTR, and What They're Not Telling You
That 44% open rate? Nearly half of it is phantom data from Apple's privacy bots. We broke down 3.6M campaigns to expose which email metrics you can still trust — and what to measure instead in 2026. Real open rates, CTR, RPR, and deliverability data from 183,000+ brands. What the numbers actually mean vs. what platforms report.
