Ecommerce Email Flows We Manage

Recovers add-to-cart and abandoned checkout sessions by sending targeted reminders before purchase intent decays. Triggers for both cart adds and checkout starts.

Send timing (30 min to 24 hr), subject lines, discount vs. free shipping offers, email sequence length

Incremental revenue lift via always-on holdout groups with statistical significance testing

Re-engages product page viewers who left without adding to cart. Uses anonymous visitor identification to match returning browsers to known email addresses.

Product recommendations, send cadence, personalization depth, offer escalation strategy

Incremental lift via holdout groups, tracking view-to-purchase conversion separately from organic

Reactivates lapsed customers who have not purchased within a configurable window. Targets high-LTV segments first to maximize return.

Reactivation window length, incentive type and escalation, product recommendations based on past orders

Incremental reactivation rate via holdout groups, measuring repeat purchase lift over natural return rate