Abandoned Cart Email·19 min read·Abandoned Cart Email Guide 2026 — Part 11 of 13
Browse Abandonment vs. Cart Abandonment vs. Checkout Abandonment: The Complete Email Recovery Playbook
Most stores run one abandonment flow and miss two-thirds of the funnel. Browse abandonment catches window shoppers who never carted (1-3% conversion, massive volume). Checkout abandonment catches people who entered payment info and bailed (10-15%). Stack all three with suppression and a store doing $15K/month in cart recovery jumps to $33K. The trick is frequency capping so nobody gets 8 emails about the same product. Full playbook for running all three flows without over-emailing.
