Skip to content

Tag

customer retention ecommerce

1 post

Whiteboard diagram showing two paths from first purchase: 70% churn downward in grey and 30% retention upward in green through post-purchase, cross-se
Ecommerce Email·18 min read·Ecommerce Email Lifecycle Series — Part 11 of 12

Ecommerce Customer Retention: How Email Drives Repeat Revenue

The average ecommerce store loses 70% of customers after their first purchase. Email is the most effective retention channel.