Email Marketing·12 min read·Email marketing benchmarks 2026 — Part 10 of 11
The email metrics that actually matter in 2026
Still reporting open rates first? That hierarchy stopped making sense when Apple MPP inflated half the data. This post lays out a four-tier metrics framework — Revenue, Engagement, Health, and Strategic — built from 183K+ brands and 25 industry experts. It replaces the old open-rate-first playbook with a system that starts where it should: at the money.
