Website Visitor Identification·17 min read·Anonymous Visitor Identification — Part 5 of 13
B2B Intent Data Explained — and Why Most of It Is Flawed
B2B intent data promises to tell you which accounts are researching your category before they ever visit your site. Some of it does. This guide covers the four places intent signals actually come from, what the vendors disclose about their methods, what two European court rulings did to the ad-auction supply, and how to test a provider before you sign.
