Abandoned Cart Email·18 min read·Abandoned Cart Email Guide 2026 — Part 6 of 13
Abandoned Cart Email vs. SMS: Which Actually Recovers More Revenue in 2026?
SMS converts at 15-20%. Email converts at 5-10%. Easy call — until you check your SMS list. Most stores can only text 20-40% of abandoners, while email reaches everyone. Email still drives more total recovered revenue for most brands. The real play in 2026 is both: SMS at 15 minutes for speed, email at 1 hour for depth, alternating through 72 hours. Full timing playbook, cost per recovery math, and the TCPA rules that can cost you $1,500 per non-compliant text.
