Skip to content

Tag

reverse ip lookup

2 posts

Isometric diagram of two resolution paths from one anonymous visitor, one returning an office building and one returning a named person card.
Website Visitor Identification·19 min read·Anonymous Visitor Identification — Part 6 of 13

Person-Level vs Company-Level Identification: What You Can Actually Know About a B2B Visitor

B2B website visitor identification resolves anonymous traffic at one of two levels, and the gap between them decides what you can do with the result. Company-level returns an organization from an IP address. Person-level returns a named individual with a work email. This guide covers what each one delivers, what the published match rates actually mean, why one vendor can publish four different numbers for the same product, and the compliance difference that changed on January 1, 2023.

Diagram of five methods to identify anonymous website visitors — reverse-IP, identity graph, server-side, form fill and LinkedIn — feeding a CRM.
Website Visitor Identification·19 min read·Anonymous Visitor Identification — Part 2 of 13

How to Identify Anonymous Website Visitors: 5 Methods and What Each Actually Delivers

There are five real ways to identify anonymous website visitors, and they deliver wildly different things. This guide walks through each method — reverse-IP company lookup, third-party identity graphs, first-party server-side resolution, form fills with enrichment, and manual LinkedIn matching — with the realistic match rate, cost, and limits of each, so you can pick the one that fits your traffic instead of the one with the loudest pitch.